City of Jacksonville Goals:

Aquarium Rendering - AquaJax

The first project will be to place a world class aquarium on the downtown Jacksonville riverfront.

  • Create a vibrant, prosperous downtown.
  • Make the city a desired vacation location for both American and foreign visitors.
  • Energize our children to seek excellence through education.
  • Provide greater opportunity for jobs, dining and entertainment spots for all citizens.
  • Create a learning venue that will excite children, as well as adults of all ages.
  • Improve the fine park system throughout greater Jacksonville.
  • Greatly reduce the budget deficits that are strangling any growth and investment possibilities.

Actions Needed:

  • Greatly increase the numbers of new visitors and conventioneers who spend money and fill hotels, restaurants, and shops.
  • Increase revenues from this important source through private and corporate investment, not increased taxes.


  • No compelling features or attractions in Jacksonville to attract visitors and conventioneers
  • 2012 – only 3.2% of all visitors to Florida stopped in Duval County
  • Convention traffic is stagnant and few stay in Jacksonville after the convention concludes